September 29 2018
The Portuguese software development company is back to investing in Mozambique by promoting its cloud solution Masterway at the International Maputo Fair (FACIM).
Masterstrategy took the integrated management software that includes billing, commercial and financial management, accounting, POS and CRM functions in the cloud, to the largest business event held in the African country, with the aim of reaching Mozambican companies, particularly start-ups and SMEs.
The company, which is part of Sendys Group, is committed “to work on positioning as a softwarehouse”, says Fernando Amaral, CEO of Masterstrategy. “Mozambique is one of the most advanced, dynamic, demanding and promising African economies” and, as such, “creating engagement and top of mind with Mozambican businesspeople and other decision makers and strengthening existing relationships with different entities” is part of company’s strategy in the country. For the official, the presence at FACIM was a success: “The result of the participation is very positive, with a number of leads captured above what we expected, which is due to the dynamic, enthusiastic and committed way that we dedicated to our presence, which it was based on a stand at the Pavilhão de Portugal, where we shared our know-how with Mozambican businessmen”.
The Portuguese market represents 80% of Masterstrategy's turnover. Mozambique, on the other hand, is worth about 40% of the turnover of foreign markets in which it operates.
GROWTH PASSES THROUGH INTERNATIONALIZATION
Masterstrategy has offices in Lisbon, but the “Masterway solution is adapted to the markets of Angola, Mozambique and Cape Verde” as explained to businessIT, the company’s CEO. The success of the software is “its flexibility and mobility, which adapts to the new business models that are emerging” in African markets, the company said in a statement. In addition, Masterstrategy is present in “China and Brazil, where the company has representations through the software houses Sendys and Alidata”, adds Fernando Amaral. Regarding the internationalization process, the official says that “Masterstrategy is very focused on growth in international markets, especially in those where Sendys Group is already present. We estimate, at this moment, to achieve a marked growth in the coming years and that 60% of the business will come from the international market”.
Today, foreign markets represent 20% of the company’s turnover. In addition, the executive does not doubt the success of Masterstrategy, since “many organizations have part of their infrastructure in the cloud, and, in the near future, they will increasingly be the ones that will base their business entirely on the cloud”, the core business of the company.